I was helping an out-of-state real estate candidate prepare for an interview yesterday, and she commented, “I’ve tapped all the usual sources – Martindale, NALP Directory, Chambers and Partners, Google, LinkedIn, and Vault.” I asked if she was prepared to ask or answer questions about the real estate industry in Texas (where she’s interviewing), and I suggested she turn to Twitter.
In my book, I discuss how law students and lawyers can use Twitter to learn about specific attorneys (page 207), firms (page 208), and practice areas (page 209). They can also use Twitter to gain insight about the industries the firms and attorneys represent.
I suggested that this candidate start with the local business journal’s Twitter feed. As you can see, three of the six tweets from January 19 alone contain information about real estate industry. And, the Twitter feed is user-friendly – simply skim the stream, identify relevant tweets, and read linked articles.
I also recommended the candidate review the Twitter feed of a local real estate attorney who frequently tweets about the industry. While my candidate was not interviewing with this particular attorney or firm, she can still learn from the attorney’s tweets. Moreover, she can glance at the users the real estate attorney is following and read their Twitter feeds. For example, we found that the attorney followed a hotel broker and investment banker, medical real estate developer, Dallas-based commercial real estate broker, and Dallas-based property tax consulting firm. All of these users had informative tweets about the real estate industry.
Bottom line – even if the attorneys and firms are not on Twitter, you can still use Twitter to learn about the industries they represent.