LinkedIn recently introduced a new feature—mentions—that is similar to tagging connections in a post on Facebook or mentioning someone in a tweet. I encourage you to view the slides in this post to learn how the feature works. The feature is not available to all users at this time; according to this tweet from @LinkedInHelp, LinkedIn is “slowly rolling it out to everyone.”
Overall, I think the mentions feature will be effective, but I also think there’s potential for spam. I’ve outlined several dos and don’ts on how lawyers and law students can use the mentions feature once it’s available.
- Thank a LinkedIn connection for inviting you to speak or a company for sponsoring the event:
- I enjoyed speaking at XYZ Symposium yesterday – a big thanks to Sally Smith for inviting me to participate!
- I enjoyed speaking at XYZ Symposium yesterday – a big thanks to the host sponsors: Smith Jones LLP, Hunter Thomas LLP and Perkins Cox LLP.
- Acknowledge your LinkedIn connections who are speaking at an upcoming event:
- This seminar on salary negotiations looks like a great event for women lawyers – speakers include Sally Smith, Jane Doe and Molly Jones.
- My colleague, Paul Hunter, is speaking at the HNBA Annual Conference. If you are attending, he’s speaking on April 1 at 11am.
- Share a link to an article, post or video that’s by or about one of your connections:
- Such an important topic for all lawyers – great piece (or interview) by Mike Smith.
- Congratulations to Tom Moore on his promotion!
- Don’t share links (especially links to your own content) and mentioning people just so they will see/read the article, post or video. A private message is more appropriate to send this type of content.
- Sally Smith, Jane Doe and Molly Jones – I think you’ll love this article!
- Don’t mention LinkedIn connections who are attending an event unless you know (with 100% certainty) they don’t mind your mentioning them.
- I loved the session on how to find a job in the current legal market and enjoyed visiting with Tom Moore and Mike Smith.
- Don’t list companies or firms where you’d like to work.
- I’d love to work at Smith Jones LLP, Hunter Thomas LLP and Perkins Cox LLP.