What’s Your LinkedIn Brand?

It’s no secret that potential employers and clients search LinkedIn before hiring lawyers.   How would a potential employer or client perceive your profile?  Which words stand out and brand you?  For example, does your LinkedIn profile suggest that you are an employment lawyer or a leading authority on non-compete agreements? 

One way to test how others perceive your LinkedIn profile is to create a Wordle of your profile.  Copy the text of your LinkedIn profile, go to Wordle.net and paste the text.  Here’s my Wordle: 

If you aren’t satisfied with the dominant words in your Wordle, revise your LinkedIn profile as needed so that your desired brand dominates your Wordle.

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