Most law schools and law school career offices use Twitter to post or share articles ranging from news and events to career related topics. And, most schools share at least 5-10 article links each day.
Do students and alumni see or read all of the links? Would it be more effective if students and alumni received a single digest of all articles tweeted?
I don’t know the answer to these questions, but I recently discovered a tool that seems like it may work well for tweeting law schools. Paper.li turns your twitter news feed of links into an online newspaper comprised of content from the people you follow. Instead of retweeting all the links from the people you follow, you share the link to the online newspaper or digest.
Here’s how it could work for a law school career office Twitter account–I’ll use my alma mater, @UTLawCSO, to illustrate.
- @UTLawCSO is the editor-in-chief.
- The Twitter users that @UTLawCSO follows are the journalists.
- Paper.li analyzes the links shared by the journalists (or a single Twitter list of followers/journalists) in a given day and creates a newspaper front page. News is displayed in sections. For example, @UTLawCSO’s newspaper may have sections containing job postings, career-related articles, UT news, and CSO events–all in a single page rather than multiple tweets.
- @UTLawCSO would then tweet the link to the newspaper.
- @UTLawCSO’s followers only need to pay attention to the newspaper link rather than dozens of tweets and retweets.
For an example of a Paper.li newspaper, check out #lawjobmkt Daily by my #LawJobChat co-host, Melissa Sachs. The newspaper is comprised of articles from users on Melissa’s #lawjobmkt Twitter List.