To celebrate National Etiquette Week (May 10-14), I’m covering social networking etiquette tips for job seekers this week – one tip each day. On Monday, I shared three reasons why job seeking attorneys should not sync their status updates on social networking sites. On Tuesday, I explained why you shouldn’t abuse the “Pls RT” feature on Twitter. Today’s tip …
Tip #3: Understand LinkedIn’s Introduction feature.
Job seekers often want to tap their 1st degree LinkedIn connections for introductions to 2nd and 3rd degree contacts. The Introduction feature on LinkedIn allows job seekers to write a note or introduction to the 2nd or 3rd degree contact they wish to connect with and LinkedIn sends the note to your mutual contact. The mutual contact will decide whether to forward it to your 2nd or 3rd degree contact. Essentially, it’s a virtual introduction. Instead of one of your contacts introducing you to one of his contacts at a cocktail party or business meeting, the introduction takes place via LinkedIn.
An issue may arise, however, if the job seeker’s mutual contact doesn’t know the job seeker’s 2nd or 3rd degree contact that well. Remember, many people connect with other industry professionals on LinkedIn without having a solid relationship. Unless the job seeker is a mind reader, there’s no way for a job seeker to know this.
My recommendation to job seekers is to also include a note to your mutual contact when requesting the introduction. Acknowledge that you are aware your mutual contact may not know the 2nd or 3rd degree contact that well. Let your mutual contact know that if that’s the case, you completely understand why your mutual contact wouldn’t forward the introduction to the 2nd or 3rd degree contact.
For example, pretend I am a job seeker and want to connect with Lisa, the Recruiting Manager at a firm on my wish list. I’m not connected to Lisa but my friend Justin is connected to Lisa on LinkedIn. Thus, Lisa is my 2nd degree contact. I could draft an Introduction to Lisa and ask Justin to forward the Introduction. Here’s the Introduction form.

The first section contains my contact information. The second section contains my message to Lisa, my 2nd degree contact. And, the third section allows me to write a note to Justin, my contact, explaining why I want an introduction to Lisa. This is the section where you can mention that your contact should only forward the Introduction if he feels comfortable doing so.
Don’t take it personally if your contact doesn’t forward the Introduction. In the above example, Justin and Lisa may not know each other that well. They may have never met in person but just happen to work in legal recruiting. In that case, Justin might not feel comfortable making an introduction. Or, some LinkedIn users may have their own personal policy where they don’t forward any introductions – if that’s the case, don’t take it personally.
Finally, don’t abuse the introduction feature; only ask people who know you well to forward introductions on your behalf.